Cinch

Levi's jeans plus cutting-edge art

Address:

5 Newburgh Street - Battersea
W1V 1LH - Soho/West End
London

Nearest Bus or Train:

Oxford Circus

Open Hours:

10.30am-6.30pm Mon-Sat

This smallish, minimalist boutique is a hidden portal that's easy to miss but well worth discovering. The window displays themselves are a visual feast. Owned by Levi Strauss, the stock comes mainly from the denim giant, but features their latest Red Label clothing as well as limited edition and vintage gear. The shop has also commissioned artists to specially customise jeans. The rest of the merchandise is a mix of unusual T-shirts, arty books, records and one-off collectibles. Be sure to check out the art on display in the basement which is a showcase for young artists such as graphic/sleeve artist Andy Votel, best known for his work with Twisted Nerve and Badly Drawn Boy.

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