Hamleys

World-famous toy wonderland

Address:

188-196 Regent Street - Hampstead Village
W1B 5BT - Soho/West End
London

Nearest Bus or Train:

Piccadilly Circus

Open Hours:

10a-8p M-F, 9.30a-8p Sa, midday-6p Su

Bang in the bustling heart of London, Hamleys made its name as the world's finest toyshop. Seven floors of traditional soft toys, dolls, crafts and collectibles now cohabit with the latest plastic monsters, computer games, moving displays, talking books and a haunted staircase. Although some detractors think there's been a lack of innovation and creativity in recent years, Hamleys has undergone extensive refurbishment for a more up-to-date appeal in an attempt to maintain its reputation as the world's best. Their 240 years of toy emporium experience haven't gone amiss, and although you might find items that are significantly dearer than in some high street chains, Hamleys is a frivolously fun place for the young and the young at heart to while away the day.

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