Principles

Affordable casual and business wear

Address:

House of Frazer - Victoria Street
SW1E 6QX - Victoria/Pimlico
London

Nearest Bus or Train:

Bank

Open Hours:

Call for hours

One of the basic ideas behind Principles is to create comfortable and well-fitting clothing at an affordable price. Their lines for women include a casualwear collection, designs by Amanda Wakeley, suits, and petites. Although they stock some more flamboyant designs and colours, Principles essentially favours solid colours and neutrals (black, whites and beiges) that never go out of fashion, making it an excellent place to stock up smart, versitile trousers, suits and tops. Men's lines include suits, dress shirts and casualwear. Principles has been attracting a more stylish crowd with its increasingly trendy collections.

Back