Yasmin Cho

A hidden gem

Address:

22 Poland Street - 2nd Floor
W1F 8QH - Soho/West End
London

Nearest Bus or Train:

Oxford Circus

Open Hours:

Call for details

This exclusive boutique is the style-child and namesake of a young Antipodean with an excellent eye for fashion. Knowing exactly what her regular and loyal customers like, the result is a shop which caters for the more discerning and discriminate fashionista, presenting an understated, avant-garde approach to commercial clothing. Little-known labels from Australia intermingle with hip creations from Eley Kishimoto, Mint, Carol Christian Poell, Gaspard Yurkievich, Susan Ciancolo and TSE. Also in stock are fabulous accessories and shoes. Paying for what you get, i.e. quality and originality of design in a uniformly dictated high-street fashion world, garments start at around £100.

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